PROJECT PROFILES

Girl Scouts | Phibro Energy | Squibb Corporation | Burlington Industries | TowerMark | Travelers Group |
AssetSight | Bass and Howes | Amster Rothstein & Ebenstein | New York Road Runners

Travelers Group

DanielsDesign was selected to create a cohesive branding strategy aimed at smoothing the transition process and maximizing the value of the Travelers name in connection with the insurance division’s acquisition of Aetna’s property and casualty business. Our in-depth research and analysis led to recommendations that included the renaming of the new division, the re-emergence of the famous red umbrella, and the development of comprehensive guidelines that effectively channel the look and voice of all corporate and marketing communications.