The sampling of project assignments profiled here are intended to demonstrate my problem-solving approach to branding and communications design. A more in-depth showing is available upon request.

Girl Scouts | Phibro Energy | Squibb Corporation | Burlington Industries | TowerMark | Travelers Group
AssetSight | Bass and Howes | Amster Rothstein & Ebenstein | New York Road Runners


Girl Scouts of the USA
(Graphic Guidelines)

Refreshing the brand image of this American icon was central to repositioning the Girl Scouts organization as one that's fun and relevant for today’s generation of girls. The Graphic Guidelines manual provides the tools necessary to ensure that the Girl Scouts brand image is communicated clearly and consistently at all levels and to all audiences.


Girl Scouts of the USA

Recognizing the need to stay relevant to its membership, Girl Scouts turned to DanielsDesign to create a compelling identity for its GirlSports initiative — leveraging today’s explosive interest in women’s sports to its constituents through a broad range of visual applications, product licensing, merchandising, and professional endorsements.