WHAT CLIENTS SAY

I invite you to read some of the comments we’ve received for the work we’ve produced and for the relationships we’ve developed. I think they’ll serve as a objective indicator of the creativity, professionalism, and connectivity that defines every assignment we undertake.


“Over the past 20 years, I have engaged the services and worked with scores of graphic design firms on assignments ranging from annual reports, to capabilities brochures, to advertising campaigns, to websites, to full-scale identity programs. During that time I have discovered only two or three design firms whose raw talent, professionalism and personality make them the ‘right choice’ for any assignment. DanielsDesign is at the top of that short list.

What is most notable about their design is its durability. They produce graphic solutions that are neither trendy or pompous; their work looks as fresh and appropriate today is it did when it was created, often years earlier. What is most notable about the firm’s professionalism is that they look beyond aesthetic considerations, seeking out strategic and/or communications objectives in an assignment. They read (and often write) copy. They ask questions. And they design with the client’s best interests in mind—their agenda is not simply to win graphic design awards. They earn respect at all levels of an organization, from CEO to stock clerk.

What is most notable about Larry as a person is that he is a joy to work with. He listens. He has a sense of humor. He presents creative and practical solutions, yet he is not territorial about his work. He understands that because design is a subjective discipline, flexibility and compromise are often important aspects of any project. He also happens to be the most organized individual I’ve ever encountered—in any profession.

I unconditionally recommend the services of DanielsDesign to any organization seeking effective design solutions and wishing to avoid the trauma generally associated with that task.”  
Gordon G. Andrew, Senior Vice President, Marketing and Communications, The Travelers Group

“For more than a decade Higdon Partners has enlisted the services of DanielsDesign. The firm has taken the time to understand our mission and direction and has helped us to effectively communicate our services and culture to our asset management industry constituents. Larry Daniels is responsive to our needs on both conceptual and time-sensitive levels, consistently delivering solutions that not only meet but exceed our expectations.”
Lorraine Brennan, Partner, Higdon Partners LLC

“I’ve worked with DanielsDesign on a variety of collateral and branding efforts during my tenure at New York Road Runners. Larry’s professionalism is what stands out most in my mind about his work, from the initial review of the assignment to the presentation of the design concepts to the finished piece. No matter how big or small the job, he always gives it his utmost attention and develops solutions that thoughtfully accomplish what needs to be done.”
Hannah Borgeson, Communications Director, Bike New York

“Just a note of appreciation to let you know just how pleased everyone here at Grolier is with the outcome of the Encyclopedia of Knowledge. Thanks to you and your staff on presenting us with a solid, workable design solution; it was the determining factor in meeting our strict production and cost deadlines.”
Nancy Hamlen, Design Director, Grolier, Inc.

“I’m delighted to enclose your copy of the Andy Award that was presented to us by the Advertising Club of New York. The ‘Plain Brown Envelope’ annual report promotion for Beckett was a great success thanks in large measure to the efforts and creativity that you and your people put forth. Again, our thanks and congratulations.”
John G. Feldman, President and Creative Director, Brewer Jones & Feldman, Inc.

“I’m pleased to advise you of our decision to accept your proposal to design our upcoming annual report. By far, your proposal and ideas to save us money were the best compared to the estimates and meetings that we had with other design firms. I look forward to working with you and your team and am confident that this collaboration will produce an outstanding annual report.”
Pamela G. Johnson, Communications Specialist, Federal Reserve Employee Benefits System

“The work coming from DanielsDesign is consistently good—not something I can honestly say about most design firms. Perhaps most important is the fact that their professionalism is evident not only in the end product but also in their presentation and deliverables. Proposals are prepared in a very clear and thorough manner and demonstrate a deep-seated understanding of the goals that we had envisioned.”
Deborah D. Davis, Manager, Employee Publications, American International Group

“As the Random House School Division is reconfigured into Random House/McGraw-Hill, I just wanted to take a moment to let you know what a pleasure it has been working with you over these past years. The design solutions you’ve provided, your understanding of our corporate culture, and your patience in guiding us through the maze of design possibilities has been much appreciated. I certainly hope that we’ll be able to work together going forward.”
Charles Roebuck, Senior Editor, Random House School Division

“Thank you so very much for judging the design finalists in our Annual Report Competition. Narrowing such a large field of entrants in a single afternoon was an arduous task well performed. Being able to rely on someone of your expertise certainly made this part of the competition run more smoothly. Again, many thanks for your assistance.” 
Susan Hodge, Special Projects Coordinator, Financial World Magazine

“There is great excitement here in the school in conjunction with your design of our new graphic identity program. I see evidence of the quality of your work everywhere; in our catalog, our upcoming annual report, our new stationery, and in the many other items the school produces. It is a real joy to see all of your hard work being put to good use. Many thanks for helping the school in this important way.”
Ann L. Calkins, Dean, External Relations, Johnson Graduate School of Management, Cornell University

“Just a quick note of thanks to you and your staff for all of the hard work and good cheer you’ve demonstrated in the creation of the CreditShield promotion. In the unrelenting pace of Citi projects, appreciation for the contribution of valued resources like DanielsDesign too often goes unspoken. You make us look good and run smoothly.”  
Karen Hochman, Vice President, Citibank, NA

“Largely due to your creativity, patience, and follow-through, our Continental Can project has reached a most successful conclusion. I may have mentioned that Continental’s CEO was particularly impressed with the package—as were many others. Thanks again for your concern and for all of the extra effort that you and your associates put forth.”
Al Schlachtmeyer, Senior Partner, Hewitt Associates

“DanielsDesign has been instrumental in helping the National Association of Episcopal Schools to reach its goals of creating a clear and compelling identity and establishing straightforward and easily implemented guidelines for its expression. From the initial brandmark redesign project through the establishment of corporate communication formats and the design of NAES templates and marketing pieces, working with the firm has been a study in creativity and efficiency. DanielsDesign has consistently provided us with attractive, brand-enhancing materials that reflect a clear and thoughtful understanding of the Association’s goals, budgets and timelines. The materials they’ve created have elevated our visibility and increased pride and confidence in the staffers and members who use them. Working with DanielsDesign has been a pleasure and a success!”
David J. Schnabel, Conferences & Communications Coordinator, National Association of Episcopal Schools

“I have used the services of DanielsDesign regularly since 1984 and they have always come through for me. Larry Daniels is very conceptual with the ability to handle a wide range of projects in a distinctive, brand-compatible style. In addition, he is a terrific promotional writer—thorough, targeted, always professional. One last benefit: he has a secret weapon—he is very fast. When I am under a very tight schedule, it is a quality I really appreciate!”
Susan Cuttler, Vice President, Communications and Brand Management, New York Road Runners